Anthropic Brand Palette
Anthropic's official brand palette is: two neutral anchors (Dark #141413, Light #faf9f5), two grays (Mid Gray #b0aea5, Light Gray #e8e6dc), and three accents (Orange #d97757, Blue #6a9bcc, Green #788c5d).…
$ prime install @community/fact-anthropic-brand-palette Projection
Always in _index.xml · the agent never has to ask for this.
AnthropicBrandPalette [fact] v1.0.0
Anthropic's canonical brand palette consists of seven colors: Dark #141413, Light #faf9f5, Mid Gray #b0aea5, Light Gray #e8e6dc, Orange #d97757, Blue #6a9bcc, Green #788c5d — used for all official brand materials and Claude product surfaces.
Anthropic's official brand palette is: two neutral anchors (Dark #141413, Light #faf9f5), two grays (Mid Gray #b0aea5, Light Gray #e8e6dc), and three accents (Orange #d97757, Blue #6a9bcc, Green #788c5d). Non-text brand shapes cycle through the three accents in orange → blue → green rotation to maintain visual interest.
Loaded when retrieval picks the atom as adjacent / supporting.
AnthropicBrandPalette [fact] v1.0.0
Anthropic's canonical brand palette consists of seven colors: Dark #141413, Light #faf9f5, Mid Gray #b0aea5, Light Gray #e8e6dc, Orange #d97757, Blue #6a9bcc, Green #788c5d — used for all official brand materials and Claude product surfaces.
Anthropic's official brand palette is: two neutral anchors (Dark #141413, Light #faf9f5), two grays (Mid Gray #b0aea5, Light Gray #e8e6dc), and three accents (Orange #d97757, Blue #6a9bcc, Green #788c5d). Non-text brand shapes cycle through the three accents in orange → blue → green rotation to maintain visual interest.
Confidence
strong
Applies To
- Anthropic-branded web properties and Claude product surfaces
- marketing materials referencing Claude or Anthropic identity
- any AI agent building UI for Anthropic-owned projects
Counter Conditions
- This palette is Anthropic-specific; do not apply to non-Anthropic products — use a custom OKLCH palette instead.
- The hex values are source-of-truth for brand; OKLCH equivalents should be derived using @community/transform-rgb-to-oklch before entering the three-layer architecture.
Loaded when retrieval picks the atom as a focal / direct hit.
AnthropicBrandPalette [fact] v1.0.0
Anthropic's canonical brand palette consists of seven colors: Dark #141413, Light #faf9f5, Mid Gray #b0aea5, Light Gray #e8e6dc, Orange #d97757, Blue #6a9bcc, Green #788c5d — used for all official brand materials and Claude product surfaces.
Anthropic's official brand palette is: two neutral anchors (Dark #141413, Light #faf9f5), two grays (Mid Gray #b0aea5, Light Gray #e8e6dc), and three accents (Orange #d97757, Blue #6a9bcc, Green #788c5d). Non-text brand shapes cycle through the three accents in orange → blue → green rotation to maintain visual interest.
Confidence
strong
Applies To
- Anthropic-branded web properties and Claude product surfaces
- marketing materials referencing Claude or Anthropic identity
- any AI agent building UI for Anthropic-owned projects
Counter Conditions
- This palette is Anthropic-specific; do not apply to non-Anthropic products — use a custom OKLCH palette instead.
- The hex values are source-of-truth for brand; OKLCH equivalents should be derived using @community/transform-rgb-to-oklch before entering the three-layer architecture.
Sources
Confidence
strong
Source
- Anthropic brand-guidelines skill (MIT license) — Colors section
- skills/brand-guidelines/SKILL.md — Shape and Accent Colors section
Applies To
- Anthropic-branded web properties and Claude product surfaces
- marketing materials referencing Claude or Anthropic identity
- any AI agent building UI for Anthropic-owned projects
Counter Conditions
- This palette is Anthropic-specific; do not apply to non-Anthropic products — use a custom OKLCH palette instead.
- The hex values are source-of-truth for brand; OKLCH equivalents should be derived using @community/transform-rgb-to-oklch before entering the three-layer architecture.
Source
prime-system/examples/frontend-design/primes/compiled/@community/fact-anthropic-brand-palette/atom.yaml