Airbnb
Warm photography-forward marketplace aesthetic: Airbnb Cereal VF in the 500-700 weight range, Rausch Red #ff385c as the single accent on pure white, with 20-32px radius cards that invite touch and three-layer shadow elev…
$ prime install @community/persona-airbnb Projection
Always in _index.xml · the agent never has to ask for this.
Airbnb [persona] v1.0.0
Warm photography-forward marketplace aesthetic: Airbnb Cereal VF in the 500-700 weight range, Rausch Red #ff385c as the single accent on pure white, with 20-32px radius cards that invite touch and three-layer shadow elevation that feels like warm natural light.
Loaded when retrieval picks the atom as adjacent / supporting.
Airbnb [persona] v1.0.0
Warm photography-forward marketplace aesthetic: Airbnb Cereal VF in the 500-700 weight range, Rausch Red #ff385c as the single accent on pure white, with 20-32px radius cards that invite touch and three-layer shadow elevation that feels like warm natural light.
School
airbnb
Implies
- Font:
- Display: Airbnb Cereal VF (fallbacks: Circular, -apple-system, system-ui, Roboto, Helvetica Neue)
- Body: Airbnb Cereal VF same family; 14px / 400 / line-height 1.43; no thin weights ever
- Monospace: system-ui-monospace (no dedicated mono — Airbnb is not a code product)
- Color:
- Temperature: warm-neutral
- Palette: Rausch Red #ff385c brand accent, deep rausch #e00b41 pressed, warm near-black #222222 primary text, light surface #f2f2f2 secondary bg, border gray #c1c1c1, Luxe Purple #460479 premium tier
- Background: #ffffff pure white
- Density: open — 20px card radius, 32px large container radius, 50% circular controls, 8px base spacing with organic fractional steps (3, 6, 11, 15, 22px)
- Layout: photography-first listing cards (image top half, details below), circular carousel controls, 61-breakpoint responsive grid from 375 to 1920px, max content width ~1128px
- Imagery: listing photography is the product — full card-top images with rounded corners; no illustration or abstract renders
- Motion: subtle lift — three-layer shadow on hover, circular control transitions, no aggressive spring; scroll is leisurely browsing not snappy navigation
Example Brands
- Airbnb
Composition
- Must Include:
- @community/principle-vertical-rhythm
- @impeccable/template-card-hover-lift
- Must Avoid:
- @impeccable/persona-dense-pragmatist
- @community/anti-pattern-thin-weight-body
- Typography Required:
- Display: Airbnb Cereal VF | Circular
- Weight Range: 500-700
- No Thin Weights: true
- Color Required:
- Background: #ffffff
- Accent: #ff385c
- Text Primary: #222222
- Motion Prescriptions:
- @impeccable/template-card-hover-lift
- @impeccable/template-easing-curves
Loaded when retrieval picks the atom as a focal / direct hit.
Airbnb [persona] v1.0.0
Warm photography-forward marketplace aesthetic: Airbnb Cereal VF in the 500-700 weight range, Rausch Red #ff385c as the single accent on pure white, with 20-32px radius cards that invite touch and three-layer shadow elevation that feels like warm natural light.
School
airbnb
Implies
- Font:
- Display: Airbnb Cereal VF (fallbacks: Circular, -apple-system, system-ui, Roboto, Helvetica Neue)
- Body: Airbnb Cereal VF same family; 14px / 400 / line-height 1.43; no thin weights ever
- Monospace: system-ui-monospace (no dedicated mono — Airbnb is not a code product)
- Color:
- Temperature: warm-neutral
- Palette: Rausch Red #ff385c brand accent, deep rausch #e00b41 pressed, warm near-black #222222 primary text, light surface #f2f2f2 secondary bg, border gray #c1c1c1, Luxe Purple #460479 premium tier
- Background: #ffffff pure white
- Density: open — 20px card radius, 32px large container radius, 50% circular controls, 8px base spacing with organic fractional steps (3, 6, 11, 15, 22px)
- Layout: photography-first listing cards (image top half, details below), circular carousel controls, 61-breakpoint responsive grid from 375 to 1920px, max content width ~1128px
- Imagery: listing photography is the product — full card-top images with rounded corners; no illustration or abstract renders
- Motion: subtle lift — three-layer shadow on hover, circular control transitions, no aggressive spring; scroll is leisurely browsing not snappy navigation
Example Brands
- Airbnb
Composition
- Must Include:
- @community/principle-vertical-rhythm
- @impeccable/template-card-hover-lift
- Must Avoid:
- @impeccable/persona-dense-pragmatist
- @community/anti-pattern-thin-weight-body
- Typography Required:
- Display: Airbnb Cereal VF | Circular
- Weight Range: 500-700
- No Thin Weights: true
- Color Required:
- Background: #ffffff
- Accent: #ff385c
- Text Primary: #222222
- Motion Prescriptions:
- @impeccable/template-card-hover-lift
- @impeccable/template-easing-curves
Relations
contradicts: [@impeccable/persona-dense-pragmatist, @community/anti-pattern-thin-weight-body]
Compatible
- magazine-editorial
- warm-institutional
- notion-warm
- editorial
Conflicts
- vercel-clean
- dense-pragmatist
- brutalist
Contradicts
- @impeccable/persona-dense-pragmatist
- @community/anti-pattern-thin-weight-body
Source
prime-system/examples/frontend-design/primes/compiled/@community/persona-airbnb/atom.yaml