TrustSignalPlacement [rule] v1.0.0

Place each trust signal at the moment it addresses a specific conversion objection — not wherever it fits visually. Each trust component type appears once, in one position.

Applies To

• Landing pages
• Product marketing pages
• Pricing pages
• Any page where conversion is a goal

TrustSignalPlacement [rule] v1.0.0

Place each trust signal at the moment it addresses a specific conversion objection — not wherever it fits visually. Each trust component type appears once, in one position.

Applies To

• Landing pages
• Product marketing pages
• Pricing pages
• Any page where conversion is a goal

Examples

• Hero CTA → Trust badge row ('Is this legit?')
• Below fold → Logo strip ('Who else uses this?')
• After features → Social proof numbers ('How big is this really?')
• Beside pricing → Testimonial micro-quote ('Has someone like me succeeded?')
• Page bottom → Security certifications ('Is my data safe?')

Rationale

Trust signals that appear repeatedly across multiple sections suffer from signal fatigue and lose their meaning. Each trust component is most persuasive when it directly answers the specific objection a visitor has at that point in the page scroll.

Applies To

• Landing pages
• Product marketing pages
• Pricing pages
• Any page where conversion is a goal