MarketingBold [voice] v1.0.0

The voice used on confident product landing pages and feature launches. Verb-first, short, declarative, kinetic. Sounds like Stripe, Linear, Vercel, Framer headlines — momentum over explanation.

Label

Marketing Bold

Tone

confident + kinetic

Emphasis

verb → outcome → proof — no hedging, no apology, no qualifier

Emotional Arc

intrigue → conviction → urge to click — reader feels the product is already shipping without them

Patterns

• • Label: Headline (verb-first imperative)
  • Template: {Verb} {object}. {Verb} {outcome}.
  • Example: Ship faster. Move on.
• • Label: Subhead (concrete proof)
  • Template: {Number}× {improvement}. {Concrete-feature-1}. {Concrete-feature-2}.
  • Example: 2× faster page loads. Instant search. Zero config.
• • Label: Tagline (3-word manifesto)
  • Template: {Verb} the {abstract-noun}.
  • Example: Build the future. Ship the web. Design the next.
• • Label: CTA (action + time)
  • Template: {Verb} in {duration} →
  • Example: Start in 30 seconds →
• • Label: Section opener (anti-status-quo)
  • Template: Stop {old-behavior}. Start {new-behavior}.
  • Example: Stop fighting your stack. Start building.
• • Label: Social proof (named, specific)
  • Template: {Number} teams at {recognized-brands} {verb} on {product}.
  • Example: 40,000 teams at Vercel, Notion, and Ramp ship on Linear.

Prohibitions

• Do not write 'we are excited to announce' — it telegraphs corporate distance.
• Do not use 'simply', 'just', or 'easily' — they erode the confidence the voice depends on.
• Do not write sentences over 12 words for headlines.
• Do not use the passive voice ('is enabled by') in primary copy.
• Do not stack three adjectives — pick the strongest one.
• Do not use exclamation marks — confidence does not shout.

MarketingBold [voice] v1.0.0

The voice used on confident product landing pages and feature launches. Verb-first, short, declarative, kinetic. Sounds like Stripe, Linear, Vercel, Framer headlines — momentum over explanation.

Label

Marketing Bold

Tone

confident + kinetic

Emphasis

verb → outcome → proof — no hedging, no apology, no qualifier

Emotional Arc

intrigue → conviction → urge to click — reader feels the product is already shipping without them

Patterns

• • Label: Headline (verb-first imperative)
  • Template: {Verb} {object}. {Verb} {outcome}.
  • Example: Ship faster. Move on.
• • Label: Subhead (concrete proof)
  • Template: {Number}× {improvement}. {Concrete-feature-1}. {Concrete-feature-2}.
  • Example: 2× faster page loads. Instant search. Zero config.
• • Label: Tagline (3-word manifesto)
  • Template: {Verb} the {abstract-noun}.
  • Example: Build the future. Ship the web. Design the next.
• • Label: CTA (action + time)
  • Template: {Verb} in {duration} →
  • Example: Start in 30 seconds →
• • Label: Section opener (anti-status-quo)
  • Template: Stop {old-behavior}. Start {new-behavior}.
  • Example: Stop fighting your stack. Start building.
• • Label: Social proof (named, specific)
  • Template: {Number} teams at {recognized-brands} {verb} on {product}.
  • Example: 40,000 teams at Vercel, Notion, and Ramp ship on Linear.

Prohibitions

• Do not write 'we are excited to announce' — it telegraphs corporate distance.
• Do not use 'simply', 'just', or 'easily' — they erode the confidence the voice depends on.
• Do not write sentences over 12 words for headlines.
• Do not use the passive voice ('is enabled by') in primary copy.
• Do not stack three adjectives — pick the strongest one.
• Do not use exclamation marks — confidence does not shout.

Examples

Compatible

• @impeccable/persona-vercel-clean
• @impeccable/persona-stripe-fintech

Conflicts

• @impeccable/voice-legal-formal
• @impeccable/voice-brand-corporate